Customer Perception and Brand Valuation
Customer Perception and Brand Valuation Understanding the Intangible Forces That Drive Brand Worth: A Practical Guide for Brand and Strategy Professionals Introduction to Customer Perception and Brand Valuation Nothing has a greater influence on a brand’s commercial value, or is more difficult to predict, than customer perceptions. Technology can be cutting-edge, service operationally efficient, and […]
Valuing Brand and Technology Asset Indonesia
Valuing Brand and Technology Asset Indonesia The business environment in Indonesia has evolved significantly in the last ten years. Land, machinery, and physical infrastructure are no longer the key defining factors of the most valuable businesses in the country today. They are characterized by their brand, their technology platform, their customer relations and their intellectual […]
Brand Value as Strategic Business Asset
Brand Value as Strategic Business Asset Introduction to Brand Value as Strategic Business Asset Brand value is no longer an intangible marketing theory in the modern competitive markets, but has become a measurable strategic asset, with direct effect on revenue and customer retention, investor confidence and the value to the enterprise over the long term. […]