Implementing Brand Valuation for Licensing Deals IFRS-Aligned Approaches for Technology Brands
Implementing Brand Valuation for Licensing Deals: IFRS-Aligned Approaches for Technology Brands The brand valuation has now been a key strategic instrument of licensing arrangements by technology companies, particularly amid the growth of digital ecosystems and the increased importance of intellectual property assets in the revenue stream. In the case of software platforms, products based on […]
Accounting and Compliance for Hospitality Brands Mastering IFRS in a Complex Service Environment
Accounting and Compliance for Hospitality Brands: Mastering IFRS in a Complex Service Environment The complexity of accounting and compliance requirements in the hospitality industry continues to increase due to international opera of operation, multilocation revenue structure and increased dependence on intangible assets to create competitive advantage. Hotels, resorts and hospitality groups rely significantly on the […]
Trends in Online Brand Valuation
Trends in Online Brand Valuation Introduction to Trends in Online Brand Valuation Online brand valuation has become a complex science based on the accelerating online interaction, analytics of data and platform-based behavioural intelligence. Because the old models of valuation are unable to recognize the dynamism of online transactions, organisations are more and more depending on […]
ESG Compliance and Brand Reputation
ESG Compliance and Brand Reputation Introduction to ESG Compliance and Brand Reputation Environmental, Social, and Governance (ESG) aspects have gained relevance to the role of corporate reputation assessment by global stakeholders, but there are numerous organisations that fail to implement ESG standards properly. Although the strategic importance of the ESG integration is a generally accepted […]
ESG Compliance and Brand Reputation
ESG Compliance and Brand Reputation Introduction: ESG Compliance and Brand Reputation The reputation of a brand is now one of the strongest forces of organizational success in the contemporary markets. Investors, regulators, consumers, as well as employees are all stakeholders demanding thinner slices of transparency as well as responsibility by companies. Within such an environment, […]
Brand Equity vs Brand Value Understanding the Difference
Brand Equity vs Brand Value: Understanding the Difference In today’s competitive business environment, brand equity and brand value are two of the most important assets a company can own. While these concepts are interconnected, they represent fundamentally different aspects of a brand. Understanding the nuances of each is crucial for organizations that aim to succeed […]
Building Brand Influence Through Marketing and Communication
Building Brand Influence Through Marketing and Communication Influence is the powerful force that transforms awareness into action. It is what compels customers to choose one brand over another, shaping perceptions, driving preferences, and ultimately determining success in today’s competitive marketplace. Building lasting brand influence requires more than a strong product or flashy campaign — it […]
How Brand Reputation Drives Customer Loyalty and Growth
How Brand Reputation Drives Customer Loyalty and Growth In today’s hyper connected and transparent marketplace, brand reputation has become one of the most powerful determinants of business success. The digital age has given consumers unprecedented access to information, allowing them to evaluate a company’s behavior, ethics, and performance in real time. In this environment, reputation […]
Measuring Brand Strength Tools and Metrics You Should Know
Measuring Brand Strength: Tools and Metrics You Should Know Every business wants to have a strong brand, but few measure it in any systematic way. Brand strength is not just about awareness; it’s about influence, preference, and credibility. Measuring it helps organizations understand their true position in the market, identify weaknesses, and uncover new opportunities […]
What is Brand Equity and Why It’s Key to Business Success
What is Brand Equity and Why It’s Key to Business Success Brand equity is one of the most precious intangible assets that a company can own. It represents the perceived value of the brand in consumers’ minds, built through years of recognition, trust, and positive experiences. When customers are willing to pay more for a […]